and this is always such a defensive argument to say it is too complicated to get access into china. you know, we are cooperating with the leading digital learning and education company worldwide, which is fully operational joint venture in china. >> rose: speak to the question of intellectual property rights in china. >> yes. >> rose: you are in business of media. >> yes. well, i think we are always challenged by issues of piracy. >> rose: right. >> but i think it came to a point somewhere two or three years ago that we -- the ip owners china and the government. >> rose: right. >> >> -- mutually came to consent unless we stop the piracy our own creativity will be hurt, so i think the last -- and we also had to raise the stake of the marketplace, so there is profit to be made by the creative industry. i think what you saw in the last few years, last two or three years, you see at least in the area of video, the piracy. >> rose: right. >> -- the impact of piracy has greatly minimized, even though you can still pick up, you know, pirated dvds on the street or whatever, but the growth o